Design · Creative direction

A CLEAR DIRECTION FOR WHAT'S NEXT

Design strategy and creative direction for launches, rebrands and new products: the idea, the look and how it rolls out everywhere.

What you get

WHAT'S INCLUDED

Every project is scoped to what you need. These are the building blocks we combine.

[01]
Positioning
What you stand for and how that shows up in design and words.
[02]
Creative concept
The core idea behind the launch, with mood and references.
[03]
Visual direction
Type, colour, imagery and motion principles in one direction.
[04]
Key visuals
Hero screens, campaign visuals and launch assets.
[05]
Rollout plan
How the direction lands on the site, product, social and sales materials.
[06]
Team guidance
Reviews for your team or other partners so it stays consistent.

How it runs

FROM FIRST CALL TO LAUNCH

[01]
Listen
Goals, audience, competitors and what has to change.
[02]
Explore
Two or three directions, shown on real screens and assets.
[03]
Decide
One direction, refined until it feels unmistakably yours.
[04]
Roll out
Guidelines and the first assets, ready for launch.

Selected work

WORK THAT SHOWS IT

FAQ

CREATIVE DIRECTION, ANSWERED

Creative direction

It includes it when needed, but it is broader: the direction for a launch across product, site and campaigns.

Design subscriptionOngoing design, one flat feeFrom €3,499/moSee how it works

Related services

Have a project in mind?
Let's scope it in 30 minutes

YOU BRING THE VISION

We don’t just make things look good. We help you create systems, stories, and experiences that matter.

Make the first move.
We’ll take it from there.

Newsletter

Stay ahead
with PixelA®

Join our newsletter for fresh insights, trends, and stories that fuel creativity and innovation.

In development · updated daily