Cashway.bg

Cashback Platform · Web & Mobile · UX/UI Design

Client: Cashway.bg

Year: 2021

Categories:

UX/UI Design
E-Commerce
Product Design
Design System

Tools Used:

Figma

Our team mates who took part in this project

Most people in Bulgaria shopped online and got nothing back. Cashway.bg set out to change that by rewarding everyday spending with cashback. We led the design of the platform, working closely with stakeholders and developers to make every purchase feel rewarding.

Approach

We defined the key audiences (young professionals and freelancers) and studied cashback platforms around the world to learn what works and what frustrates people.

From there we designed a simple flow for shopping, tracking rewards and seeing earnings in real time, with deep blues and greens for trust and bright accents to celebrate the cashback.

Key features

Dashboard: a clear overview of balance, rewards and spending history.

Cashback tracker: a visual timeline of the rewards earned.

Offers: partner stores and current cashback rates, easy to browse on any device.

Cashway.bg mobile screens laid out in a grid

Challenges

Trust without friction: money flows had to feel safe without adding extra steps.

Room to grow: a modular design system made it easy to add new features and partners.

Making rewards tangible: the cashback tracker gives people instant, visible proof that their shopping pays back.

Conclusion

Cashway.bg showed that good design is not only about usability. It is about making people feel valued. Turning spending into something that gives back made this project special for us.